John McCain thought he needed to spring one more surprise on America.
In August 2008, his presidential campaign against Barack Obama was listing badly. Some of this was his fault. But after eight years of George W. Bush, anyone representing the Republican party came with a lot of baggage. McCain needed to choose a candidate for vice-president who underlined his reputation as a maverick within the party and who was untainted by close ties to the previous administration. The stakes were high. As John Heilemann and Mark Halperin write in Game Change, their book about the campaign, “If McCain’s running mate selection didn’t fundamentally alter the dynamics of the race, it was lights out.”
McCain’s original plan was to partner with Joe Lieberman, the 2000 Democratic nominee for vice-president. McCain hoped such a choice would prove his bipartisan credentials, steal thunder from his opponents, and back-foot the press—allowing his campaign to regain some momentum. But when word of the Lieberman plan leaked, much of the Republican party rebelled, and McCain was forced to scramble. “We need to have a transformative, electrifying moment in this campaign,” McCain strategist Steve Schmidt said. No one on the short list of alternative candidates could deliver this. Schmidt suggested a new option: Alaska governor Sarah Palin.
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